Philip Hofmacher – Personal Branding Blueprint

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Philip Hofmacher - Personal Branding Blueprint1Philip Hofmacher – Personal Branding Blueprint

Philip Hofmacher – Personal Branding Blueprint

Course Curriculum

Personal Branding Basics
  • What is Personal Branding?(14:53)
  • Why Personal Branding?(15:49)
  • Personal Branding Examples(13:41)
  • Personal Branding Excuses & Lies(8:24)
  • Common Personal Branding Mistakes(9:25)
Get Ready to Own Your Industry
  • What Makes a Brand Successful?(4:48)
  • What Makes a Personal Brand Successful?(17:17)
  • Industry Expert(13:01)
  • First Impression(9:14)
  • Fundamental Decision(12:35)
Fundamentals of your Personal Brand
  • Find Your Core Values(15:34)
  • Determine Your Qualities(4:56)
  • Set the Feeling Tone(4:06)
  • Your Set of Skills(5:06)
  • Proof of Your Skills(12:42)
  • Your Target(5:08)
Status Quo
  • Inspect Yourself(12:32)
  • Self-Assessment(3:40)
  • External Assessment(3:26)
  • Comparison(4:01)
Personal Brand Messages
  • Context of Your Messages(11:33)
  • Personal Brand Statement(10:53)
  • Personal Mission Statement(5:45)
  • Elevator Pitch(8:58)
  • Answers to Common Questions(12:21)
  • Own a #hashtag(6:35)
  • The Hero’s Journey(11:48)
  • Additional Stories(4:45)
Personal Brand Elements
  • Core Brand Color(22:51)
  • Additional Colors(7:40)
  • Logos & Symbols(8:17)
  • Your Environment(8:59)
Establish your Personal Brand Offline
  • Outfit & Styling(9:23)
  • Your Appearance(5:03)
  • Items & Assets(12:25)
  • Formal & Informal Education(5:29)
  • Develop Your Own Method(7:10)
  • Write a Book(9:04)
  • Interviews(8:28)
  • Speak at Events(13:47)
  • Networking Events(9:49)
  • Host Your Own Events(6:47)
  • Become a Mentor(3:43)
  • Ask for Recommendations(3:36)
Digital Status Quo
  • Google Yourself & Google Alerts(10:30)
  • Let Someone Google You(4:32)
  • Social Media & Web Makeover(5:10)
Establish your Personal Brand Online
  • Pick a Handle(9:37)
  • Website(23:58)
  • Blog(6:43)
  • Newsletter(13:17)
  • Amount of Social Media Channels(4:45)
  • Facebook(14:10)
  • Instagram(10:12)
  • Youtube(8:16)
  • Medium(14:36)
  • Quora(10:21)
  • Linkedin(7:36)
  • The World of Social Media(6:38)
Content Planning
  • What to Share(9:11)
  • Sharing Proof(6:08)
  • Quality vs. Quantity(5:52)
  • Repurpose Content(5:39)
  • Content Calendar(5:15)
Content Creation
  • Document vs. Create(8:39)
  • Photo Content(12:29)
  • Video Content(16:54)
  • Graphic Content(8:13)
  • Live Streaming(8:00)
  • Captions(5:25)
Content Distribution
  • Schedule Your Content(5:29)
  • Cross-Promotion(4:51)
  • Audience Interaction(5:41)
Grow your Influence Online
  • Join Discussion Boards(5:17)
  • Directories & Top-Lists(4:02)
  • Guest Blogging(4:34)
  • Online Conferences(4:42)
  • Cooperations(4:37)

Proof Content

Philip Hofmacher – Personal Branding Blueprint2

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